Coffee has been prized for its beautiful aroma and strong, distinct taste for centuries. It’s lifted the spirits of monks in ancient times as well as the more modern bleary eyed and perpetually studious college sophomore. Thomas Jefferson himself once praised it as “the favorite drink of the civilized world.” That’s a lofty claim to live up to.
But indeed it has. Coffee has become a staple of society. In one survey from earlier this year, 64 percent of American adults reported drinking a cup of coffee in the previous 24 hours – the highest figure since 2012. Whether you’ve just finished a luxurious meal with a dinner date or you’re aiming for a jolting pep to your step on the way to work Monday morning, coffee is often just one thought away.
As coffee drinkers, we may disagree on the best style but we universally despise coffee that’s poorly prepared. You shouldn’t have to put up with a substantially inferior cup every time you need a pick-me-up, and more people are turning to online sources instead of their local coffee haunts.
Unfortunately, the average coffee drinker will find it difficult to break away from sub-par craftsmanship. Large and small, chain and independent alike, coffee retailers have adopted the ugly habit of blending their beans. The aim is to produce a commercially appropriate product suitable for widely varying tastes while cutting the cost of sourcing consistently quality beans. Single origin coffee is typically served at much greater expense and can often rise and fall with the seasonality of a harvest. Simply speaking, coffee makers generally choose the cost-effective and mass produced option over high quality beans.
One issue that plagues the coffee industry is the need for physical outlets in order to provide you – the drinker – with their hopefully satisfying caffeinated offerings. But, lose the building and you are left with just the drink, without frills or an expensive price tag. And when you cut straight to the drink, the quality matters above all else. No longer must you drink the disgusting cup procured a block away from the office due to its practicality. Instead you can relish in the fact that you’re only drinking the best that roasters can bring you.
Online subscription services are not new. You can buy many of your household needs online and coffee is no different. Some services even offer to exchange your Starbucks gift card balance. These services aim to buck the trend of blended, charred, and disgusting beans which leave you despising your barista. Like other subscription services, single origin coffee delivery will open your eyes to the world of coffee. There is so much more beyond the simple palate of store-bought blends.
Switching to cost cutting alternatives and upping the quality of your cabinet will produce a pleasantly unexpected result. You will enjoy a far superior taste infused into your morning ritual, and at a fraction of the cost. Morning will become a welcome time of day not only for preparing to leave home, as your kitchen becomes your own personal coffee creation space. It will awaken your taste buds to real, fresh, and delicious brewing that can’t be found anywhere else. Great coffee is no longer a secret for the rich with access to exotic methods. It can and should be yours to discover, too.